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  • lilmoe - Wednesday, May 6, 2015 - link

    They really should be competing in x86 $300-$500 tablets. They're strangely and stupidly absent to that market. I'd really love to see a Surface like tablet running Windows 10 with an integrated AMD GPU for $400.
  • testbug00 - Wednesday, May 6, 2015 - link

    Intel is willing to sell at cost, or effectively sell under-cost via contra=revenue.

    AMD cannot compete with that. At least, not with x86.
  • frenchy_2001 - Wednesday, May 6, 2015 - link

    The truth is that awfully, AMD has no offering in the sub 10W market (tablet processors are usually around 5W or less even). They could be in the 12-15W market (like Surface Pro 3), but no one seems interested to bring one to the market.

    AMD is in the same position which pushed Microsoft to develop its own products: OEMs just won't do them justice. Microsoft had to step in to create premium x86 tablets. AMD does not have the resources to do that...
  • lilmoe - Wednesday, May 6, 2015 - link

    Would be interesting to see how Windows 10 might change interest in that segment. 2016 will tell a lot of stories.
  • MrSpadge - Wednesday, May 6, 2015 - link

    They have Kabini, which can scale down this far and has a better GPU than Silvermont. The CPU lacks decent turbo, though, which limits single threaded and percieved performance.
  • meacupla - Monday, May 11, 2015 - link

    I have an original Surface Pro (HD4000) and I haven't noticed a need for better GPU.
    Gaming performance is abysmal, but I wouldn't want an even slower CPU for faster GPU on something that's pretty bad at games anyways.

    If anything, it needs to run cooler, even with high CPU and GPU usage.
  • SleepyFE - Thursday, May 7, 2015 - link

    True. They should try talking to Microsoft and see if they can get in on Surface 5.
  • Operandi - Friday, May 8, 2015 - link

    No, you build your tech with top down approach, not the bottom up. You target the markets where there is money to be made and those are the ones just outlined in the slides.

    If your tech is good and can compete on the high-end then yeah, you can probably optimize and bring it down to a low power envelope and make a bit of extra $$$ but doing the opposite would be next to impossible.
  • ppi - Saturday, May 9, 2015 - link

    You mean in that very market, where:
    - AMD currently has no offering to set them apart from competition;
    - Intel gives away their SoCs for free, and their failure in this market is so huge that they decided to hide it in their financials segment information; and
    - nVidia just quit mobile/tablets altogether
    ?
  • blzd - Monday, May 11, 2015 - link

    nvidia didnt quit mobile/tablets, just making their own LTE modems. Tegra is still going strong.
  • HisDivineOrder - Monday, May 11, 2015 - link

    If only AMD was as good at implementing their strategies as they are at making new and interesting slides each year saying the same things over and over.

    If this were a slide-making/Powerpoint contest, they'd probably do well.

    It's not a Powerpoint contest.

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